The [dis]ABLED Inside Out Project Calls for Change
Corinne Guirgis — June 2, 2015 — Art & Design
References: disabledinsideout & mashable
In honor of the 25-year anniversary of the Americans with Disabilities Act (ADA), which prohibits discrimination against those with disabilities, the disABLED Inside Out campaign will celebrate those with disabilities and aim to change public opinions through powerful socially driven art, rather than policy change.
Behind the portrait project, which will aim to take over 3,000 photos of New Yorkers with disabilities, are actors and filmmakers Leopoldine Huyghues Despointes and Diego Osorio whose cameras will follow them to several private events, pop-up sessions and gatherings over the next several months. According to Mashable, "Despointes himself was born with osteogenesis imperfecta (OI) disease, often known as brittle bone disease, usually categorized by fragile bones and other bone and muscle issues."
Rather than restricting the photos to a gallery, the disABLED Inside Out will be publicly posted on the sidewalks of a secret location in the city, which will be symbolic to the cause. The public nature of the campaign will bring people, both able-bodied and disabled together to celebrate differences.
Behind the portrait project, which will aim to take over 3,000 photos of New Yorkers with disabilities, are actors and filmmakers Leopoldine Huyghues Despointes and Diego Osorio whose cameras will follow them to several private events, pop-up sessions and gatherings over the next several months. According to Mashable, "Despointes himself was born with osteogenesis imperfecta (OI) disease, often known as brittle bone disease, usually categorized by fragile bones and other bone and muscle issues."
Rather than restricting the photos to a gallery, the disABLED Inside Out will be publicly posted on the sidewalks of a secret location in the city, which will be symbolic to the cause. The public nature of the campaign will bring people, both able-bodied and disabled together to celebrate differences.
Trend Themes
1. Celebrating Disability - Disruptive innovation opportunity: Developing inclusive marketing campaigns and products that celebrate diversity and representation of people with disabilities.
2. Socially Driven Art - Disruptive innovation opportunity: Creating platforms and spaces for artists to use their work as a tool for social change and raising awareness about important causes.
3. Public Engagement - Disruptive innovation opportunity: Utilizing public spaces and interactive experiences to engage communities and challenge societal perceptions.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity: Incorporating diversity and disability representation into advertising strategies to connect with a broader audience.
2. Art and Culture - Disruptive innovation opportunity: Expanding the role of art in social activism and shifting the public dialogue through creative expressions.
3. Community Engagement - Disruptive innovation opportunity: Developing interactive platforms and initiatives that foster community collaboration and create positive social impact.
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