The DirecTV 'What, Why, When, How' Spot is Side-Splitting
Vivian Lau — July 31, 2012 — Marketing
The DirecTV 'What/Why/When & How' spot features a quirky John Cleese as its leading man in a quick-paced short.
Though there is supposedely no such thing as a stupid question, the spot shows there is in fact such a thing as too many questions. Cleese is seen incessantly asking 'Who, What Where When Why and How' throughout the commercial -- all in a ridiculously penetrating tone and set against totally random backdrops.
Creativity is key when it comes to a commercial's execution. With the viral potential of videos nowadays, a really great one could make a world of difference. After the release of Old Spice's 'The Man Your Man Could Smell like,' many companies found themselves scrambling to create a character and persona that would evoke a similar reaction.
This DIRECT TV ad is an example of such an ad that hopes to gain wide audience attention.
Though there is supposedely no such thing as a stupid question, the spot shows there is in fact such a thing as too many questions. Cleese is seen incessantly asking 'Who, What Where When Why and How' throughout the commercial -- all in a ridiculously penetrating tone and set against totally random backdrops.
Creativity is key when it comes to a commercial's execution. With the viral potential of videos nowadays, a really great one could make a world of difference. After the release of Old Spice's 'The Man Your Man Could Smell like,' many companies found themselves scrambling to create a character and persona that would evoke a similar reaction.
This DIRECT TV ad is an example of such an ad that hopes to gain wide audience attention.
Trend Themes
1. Quirky Questioning Ads - Ads that incorporate unique and odd questioning can go viral and gather greater audience attention.
2. Viral Ads as Business Strategy - Companies are recognizing the power of creating viral videos and are leveraging creativity in their advertising strategies to boost brand recognition.
3. Personalized and Memorable Ads - Customizing ads with unique characters or personalities can make them more memorable to audiences and generate greater brand engagement.
Industry Implications
1. Advertising - The advertising industry can incorporate uniquely-questioning ads as well as more personalized characters into their campaigns.
2. Entertainment - The entertainment industry can use quirky questioning to create memorable and engaging trailers for films, TV shows, and web series.
3. Consumer Electronics - The consumer electronics industry can experiment with different ad concepts, like DIRECTV's 'What/Why/When & How,' to create more memorable and effective commercials.
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