DoorDash Launched the DashMart Delivery Service in Eight Cities
Daniel Johnson — August 7, 2020 — Business
References: blog.doordash & techcrunch
DoorDash recently launched a new digital storefront that will specialize in selling household essentials to consumers. The digital storefront will list many of the same items found at convenience stores, including snacks, spices, and packaged goods. A total of approximately 2,000 products are available from the service.
DoorDash titled its new venture DashMart, and it is currently operational in eight cities across the United States. Following this, the company plans to launch the service in more cities. In order to launch DashMart, Doordash partnered with over 1,800 convenience stores across the United Staes.
The digital convince store may see success as many consumers are still not physically entering into storefronts to purchase smaller items that are common to convenience stores.
Image Credit: DoorDsash
DoorDash titled its new venture DashMart, and it is currently operational in eight cities across the United States. Following this, the company plans to launch the service in more cities. In order to launch DashMart, Doordash partnered with over 1,800 convenience stores across the United Staes.
The digital convince store may see success as many consumers are still not physically entering into storefronts to purchase smaller items that are common to convenience stores.
Image Credit: DoorDsash
Trend Themes
1. Digital Storefronts for Household Essentials - The launch of DashMart by DoorDash shows the trend of digital storefronts specializing in selling household essentials, presenting an opportunity for disruptive innovation in the retail industry.
2. Convenience Store Replacement - The success of DashMart highlights the trend of consumers shifting towards digital convenience stores, providing an opportunity for disruptive innovation in the traditional convenience store industry.
3. Contactless Shopping - The rise of digital storefronts like DashMart reflects the trend of contactless shopping, paving the way for disruptive innovation in the retail industry by eliminating the need for physical store visits.
Industry Implications
1. Online Grocery Retail - DashMart's launch in the digital storefront space presents disruptive innovation opportunities for the online grocery retail industry by expanding the range of household essentials offered.
2. Convenience Store Chain - The partnership between DashMart and over 1,800 convenience stores suggests disruptive innovation opportunities for the convenience store chain industry by capitalizing on digital sales channels.
3. Food Delivery Services - DoorDash's expansion into delivering household essentials through DashMart opens up disruptive innovation opportunities for the food delivery services industry to diversify their offerings.
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