The Direct TV Cartoon Ads are Tightrope Tricky
Allison Love — May 19, 2010 — Marketing
References: directv & adsoftheworld
The Direct TV Cartoon ads target those who steal cable connections and pirate TV shows. The ads feature different types of events you may see on a Direct TV pay-per-view channel, but balanced on a tightrope to demonstrate the fragility of the connection.
The funny cartoons feature a boxing match, basketball game, concert and baseball game all carefully balanced on a thin rope. The idea behind the Direct TV cartoon ads is to remind viewers of the perks of actually buying the channels and not resorting to pirating.
The funny cartoons feature a boxing match, basketball game, concert and baseball game all carefully balanced on a thin rope. The idea behind the Direct TV cartoon ads is to remind viewers of the perks of actually buying the channels and not resorting to pirating.
Trend Themes
1. Anti-piracy Campaigns - Opportunity for companies to develop innovative advertising campaigns that deter pirating of digital content.
2. Creative Marketing Strategies - Opportunity for brands to utilize cartoons and humor to deliver their message and engage with audiences.
3. Highlighting Fragile Connections - Opportunity to create awareness about the importance of legal channels for accessing content and the risks associated with illegal pirating.
Industry Implications
1. Broadcasting and Cable Networks - Opportunity for cable TV providers to collaborate with content creators and develop effective anti-piracy strategies.
2. Entertainment and Media - Opportunity for entertainment companies to leverage creative marketing campaigns to promote legal consumption of content.
3. Advertising and Marketing - Opportunity for advertising agencies to design campaigns that educate and entertain audiences on the consequences of piracy.
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