The Dior Homme Winter Campaign is Inspired by the Work of Joseph Beuys
Meghan Young — December 17, 2014 — Fashion
Fashion is a form of art and some can argue that modelling is as well, so it is only natural that the Dior Homme Winter 2014 ad campaign embrace performance art to show off its latest offerings. Yet instead of being inspired by these two areas specifically, the Dior Homme Winter 2014 campaign draws from the video work of German 'social sculptor' Joseph Beuys.
Comprised of both moving and still images, the Dior Homme Winter 2014 ad campaign was put together by Willy Vanderperre. It stars models Jake Lucas, Laurie Harding, Thibault Charon and Louis Bauvir, who all occupied a stark white room. Full of attitude, the images revolved around the concept of “masculinity as performance.”
Comprised of both moving and still images, the Dior Homme Winter 2014 ad campaign was put together by Willy Vanderperre. It stars models Jake Lucas, Laurie Harding, Thibault Charon and Louis Bauvir, who all occupied a stark white room. Full of attitude, the images revolved around the concept of “masculinity as performance.”
Trend Themes
1. Art-inspired Ad Campaigns - Opportunity for brands to incorporate elements of art and performance art in their advertising to create visually captivating and engaging campaigns.
2. Exploring Masculinity in Advertising - Brands can tap into the concept of masculinity as a performance to challenge traditional gender roles and appeal to a broader audience.
3. Incorporating Video and Still Images - Brands can experiment with combining moving and still images in their ad campaigns to create visually dynamic and immersive storytelling experiences.
Industry Implications
1. Fashion - Fashion brands can utilize art-inspired ad campaigns to showcase their latest collections and make a bold statement in the industry.
2. Advertising - Advertising agencies can explore the concept of masculinity as a performance and bring a fresh and modern perspective to their campaigns.
3. Photography and Videography - Photographers and videographers can experiment with the combination of moving and still images to create unique and visually striking content for brands.
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