The Dior at Harrod's London Opens with a Historical Angle
Tia Clarke — March 19, 2013 — Luxury
References: harrods & luxurylaunches
When Dior at Harrod's London opened, you wouldn't expect it to be a low key affair. True to the label's luxury roots, it has created a pop up store which celebrates the history of the famed fashion house. The exhibition entitled 'So Dior' looks back at how the fashion house started. The style museum also celebrates London culture to mark its new store in the British capital.
The store features kitsch symbols of London town, from the London Eye wheel to colored Royal Mail postboxes. By adding something extra to its launch, the brand has created a massive buzz about the opening. The new Dior store also boasts a special Dior Cafe for tired out fashionistas who need a pick me up.
The store features kitsch symbols of London town, from the London Eye wheel to colored Royal Mail postboxes. By adding something extra to its launch, the brand has created a massive buzz about the opening. The new Dior store also boasts a special Dior Cafe for tired out fashionistas who need a pick me up.
Trend Themes
1. Fashion Museums - Brands can create pop-up fashion museums to celebrate their history and generate buzz for new store openings.
2. Celebration of Brand History - Fashion houses can showcase their heritage through exhibitions that highlight their origins and evolution.
3. Integration of Local Culture - Fashion brands can incorporate elements of the local culture to create a unique shopping experience and connect with customers.
Industry Implications
1. Fashion Retail - Fashion retailers can replicate the success of Dior by creating pop-up stores and exhibitions that showcase their brand history.
2. Museums and Exhibitions - Museums and exhibition spaces can collaborate with fashion brands to create immersive experiences that attract visitors and promote fashion history.
3. Hospitality - Hotels and cafes can partner with fashion houses to create themed spaces that cater to fashion enthusiasts and provide unique experiences.
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