Dinnerly by Marley Spoon is an Affordable Alternative Meal Kit
References: dinnerly & techcrunch
Though meal subscription services have become increasingly popular in recent years, Dinnerly by Marley Spoon aims to be a service that's palatable to a larger market share. Dinnerly is branding itself as the "first affordable meal kit," and at just $5 per serving, it might very well hold that title above other competitors.
The issue with most meal subscription services has usually come down to price. While the convenience and joy of receiving fresh ingredients that work into pre-set recipes is undeniable, the price point on most meal subscriptions have put them out of reach for anyone outside of a relatively high income bracket.
Dinnerly hopes to appeal to a more universal consumer base by giving those same perks (i.e. fresh ingredients and tasty recipes) but without all the frills. The service reduces costs by offering its recipes online rather than in glossy recipe cards, by including fewer ingredients per recipe, and by abandoning fancy packaging and marketing campaigns.
The issue with most meal subscription services has usually come down to price. While the convenience and joy of receiving fresh ingredients that work into pre-set recipes is undeniable, the price point on most meal subscriptions have put them out of reach for anyone outside of a relatively high income bracket.
Dinnerly hopes to appeal to a more universal consumer base by giving those same perks (i.e. fresh ingredients and tasty recipes) but without all the frills. The service reduces costs by offering its recipes online rather than in glossy recipe cards, by including fewer ingredients per recipe, and by abandoning fancy packaging and marketing campaigns.
Trend Themes
1. Affordable Meal Subscription Services - Opportunity for creating innovative meal subscription services that cater to a larger market share by focusing on affordability.
2. Cost Reduction Strategies in Meal Kits - Opportunity to develop disruptive strategies that reduce costs in meal kit services by offering fewer ingredients, online recipes, and simple packaging.
3. Inclusive Pricing Models - Opportunity to develop pricing models that appeal to a more universal consumer base by offering affordable options for meal subscriptions.
Industry Implications
1. Meal Kit Industry - Opportunity for meal kit providers to tap into a larger consumer base by offering cost-effective options without compromising on quality.
2. Online Recipe Platforms - Opportunity for online recipe platforms to partner with affordable meal kit services and provide recipes that cater to a wider range of consumers.
3. Packaging and Marketing Industry - Opportunity for packaging and marketing companies to create cost-effective solutions for meal kit providers that align with their more affordable pricing models.
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