Digital Paper That Can Speak
Jamie Coomber — July 20, 2007 — Tech
References: news.bbc
Researchers from Mid Sweden University have designed interactive paper enabled to play a recorded sound in response to a user's touch. The paper is part of a project running at the University. Their intention is that the technology will be appealing to magazines and newspapers. They also however, will study the feasibility of rolling this out to billboards and POS. I predict this is going to be huge as soon as it is rolled out onto the open market so I wouldn't be surprised at all if in 10 years the majority of publications adopt this technology as the norm.
Trend Themes
1. Interactive Paper - The development of interactive paper will disrupt traditional print media and create new opportunities for advertising and marketing.
2. Touch Technology - Touch technology innovations will be in high demand, as they enable the creation of interactive surfaces in various products and industries.
3. Integrated Sound - Incorporating sound into interactive surfaces, like paper, will enhance consumer experience and create potential applications in the entertainment and education markets.
Industry Implications
1. Print Media - The adoption of interactive paper will revolutionize print media and create new opportunities for businesses to engage with consumers.
2. Advertising - Interactive paper and touch technology will create new possibilities for advertising and marketing, including interactive billboards and point-of-sale displays.
3. Manufacturing - Manufacturing companies will need to invest in new technologies to incorporate touch and sound capabilities into their products, opening opportunities for innovative start-ups to disrupt established markets.
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