STRATACACHE's Next-Gen Visual Marketing Supports Interactive Shopping
Laura McQuarrie — June 21, 2019 — Business
References: stratacache & prnewswire
At GlobalShop 2019, STRATACACHE is introducing its newest marketing technology, including digital display shelving solutions that support an interactive shopping experience. The digital displays can be integrated into standard fixtures to instantly modernize sections of a store, all the while providing an experience that's centered on personalization and engagement.
The touchscreen shelving solution gives consumers the chance to look up recipes on the spot, perform mobile coupon checks, discover new products in a dynamic way and even tap into loyalty programs. STRATACACHE also notes that the "return on digital investment can be increased by monetizing screen content with high-value, prioritized brand placement and dynamic advertising content based on user preferences."
At the upcoming event, STRATACACHE will also be introducing new marketing technology with all-in-one touchscreen tablets and guided shopping experiences.
The touchscreen shelving solution gives consumers the chance to look up recipes on the spot, perform mobile coupon checks, discover new products in a dynamic way and even tap into loyalty programs. STRATACACHE also notes that the "return on digital investment can be increased by monetizing screen content with high-value, prioritized brand placement and dynamic advertising content based on user preferences."
At the upcoming event, STRATACACHE will also be introducing new marketing technology with all-in-one touchscreen tablets and guided shopping experiences.
Trend Themes
1. Interactive Shopping Displays - Innovative interactive shopping displays that offer personalized experiences within stores and can be monetized for high-value brand placement and dynamic advertising content.
2. Touchscreen Shelf Technology - Next-gen touchscreen shelves that modernize stores and allow consumers to look up recipes, perform mobile coupon checks, and tap into loyalty programs.
3. All-in-one Touchscreen Tablets - Advanced all-in-one touchscreen tablets that offer guided shopping experiences for customers and help businesses increase customer engagement and sales.
Industry Implications
1. Retail Industry - Retailers can use interactive displays to better engage customers, promote high-value brands, and increase sales and customer loyalty in their stores.
2. Advertising Industry - The advertising industry can leverage touchscreen shelf technology to create dynamic advertising experiences that resonate with customers and drive brand awareness and sales.
3. Technology Industry - The technology industry can create more advanced all-in-one touchscreen tablets to support new interactive shopping experiences and help retailers and brands enhance customer engagement and loyalty.
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