The Diesel SS11 Campaign is Infused with Youthful Freedom
Amelia Roblin — February 28, 2011 — Fashion
References: diesel & homotography.blogspot
There is something boldly appealing in the about the Diesel SS11 campaign that makes you want to strip down and go swimming too. Continuing with the underwear and beachwear brand's deserted-island themed shoot, these photos show that these stranded adolescents are indeed enjoying their geographic freedom.
Wearing styles straight from Diesel's Dirty Jobs and Fresh & Bright Superheroes, these sun-kissed models explore beaches, tropical jungles, the sea and the shore. Collecting shells, playing baseball, designing ridiculous rafts and partying after dark, the spirited subjects of these spreads make 'Lost' look like fun.
Showing the versatility of the new collection, the Diesel SS11 campaign has put colorful undies and quirky swimsuits to the most active age group it could target. Wearing bathing suits and underwear and unmentionables as swimwear, these animated models unite the diverse clothing line with a simple sense of fun.
Wearing styles straight from Diesel's Dirty Jobs and Fresh & Bright Superheroes, these sun-kissed models explore beaches, tropical jungles, the sea and the shore. Collecting shells, playing baseball, designing ridiculous rafts and partying after dark, the spirited subjects of these spreads make 'Lost' look like fun.
Showing the versatility of the new collection, the Diesel SS11 campaign has put colorful undies and quirky swimsuits to the most active age group it could target. Wearing bathing suits and underwear and unmentionables as swimwear, these animated models unite the diverse clothing line with a simple sense of fun.
Trend Themes
1. Youthful Freedom - There is an opportunity for brands to embrace a sense of youthfulness and freedom in their advertising campaigns, appealing to a younger demographic.
2. Versatility of Collection - Promoting the versatility of a clothing collection, such as using underwear and swimwear interchangeably, can attract consumers looking for multifunctional and adaptable options.
3. Active Age Group - Targeting an active age group in advertising can create a strong connection with consumers who prioritize a vibrant and energetic lifestyle.
Industry Implications
1. Fashion and Apparel - Brands within the fashion and apparel industry can innovate by incorporating a youthful and fun-loving spirit into their marketing strategies, capturing the attention of younger consumers.
2. Beach and Swimwear - The beach and swimwear industry can take advantage of the trend of using underwear as swimwear, promoting versatility and encouraging customers to mix and match their pieces.
3. Advertising and Marketing - In the advertising and marketing industry, there is an opportunity to create captivating campaigns that celebrate youthful freedom and inspire an active lifestyle, resonating with target audiences.
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