Diesel Headquarters is a Bold Statement Reflecting the Brand
Christopher DeLuca — September 5, 2011 — Marketing
References: studioricatti & archdaily
The Diesel headquarters is a monstrous construction built on the area of a former industrial site; the 90,000 plot of area that the building is built on, in addition to the use of sleek minimalist materials reflects the brand’s identity.
The new Diesel headquarters is comprised of office space, museum and warehouse areas, in addition to an auditorium and a nursery. The Diesel headquarters is a perfectly executed contemporary office building has also thought about how employees interact with each other. The architects recognized that by creating spaces of interaction between various parts departments and levels within the company they could encourage an exchange of ideas that would keep the company on the cutting-edge of the fashion world for years to come.
The new Diesel headquarters is comprised of office space, museum and warehouse areas, in addition to an auditorium and a nursery. The Diesel headquarters is a perfectly executed contemporary office building has also thought about how employees interact with each other. The architects recognized that by creating spaces of interaction between various parts departments and levels within the company they could encourage an exchange of ideas that would keep the company on the cutting-edge of the fashion world for years to come.
Trend Themes
1. Contemporary Office Spaces - Creating office spaces that encourage interaction between different departments and levels within a company can foster innovation and keep the company at the forefront of its industry.
2. Minimalist Architecture - The use of sleek minimalist materials in office construction reflects a brand's identity and can create a bold statement for the company.
3. Multi-functional Office Buildings - Incorporating spaces for various purposes such as offices, museums, warehouses, auditoriums, and nurseries in a single building can maximize efficiency and convenience for employees and visitors alike.
Industry Implications
1. Fashion - Fashion brands can benefit from creating contemporary office spaces that foster collaboration and exchange of ideas, keeping them at the forefront of the fashion world.
2. Architecture and Construction - Architects and construction companies specializing in minimalist design can capitalize on the trend of using sleek materials to reflect a brand's identity and create visually impactful office buildings.
3. Real Estate - Real estate developers can explore the concept of multi-functional office buildings to attract tenants looking for versatile and efficient spaces for their businesses.
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