Diamond Standard Vodka
Alex Covert — July 2, 2008 — Luxury
References: diamondstandardvodka & luxist
I would file this alcoholic beverage under H for "Hype." It boasts a purification process that uses 600 cut diamonds of UP TO one carat in size. I'm not a Vodka expert but, I would think that in order to actually filter something, the size of the filtering-agent would have to be small. Like sand. Now, perhaps these guys are using diamond dust but, the fact that they state the use of a one carat diamond is kind of funny. 599 diamond flakes and a one carat diamond. That's just speculation, mind you. It sort of fits their statement that they are "the most exquisite MASS MARKET vodka available anywhere."
Trend Themes
1. Luxury Alcohol - Diamond Standard Vodka uses diamond filtering to create a luxury alcohol experience.
2. Product Hype - The use of diamond filtering agents in Diamond Standard Vodka generates hype for the product.
3. Innovative Purification Methods - The use of diamonds for purification in Diamond Standard Vodka implies an innovative approach to alcohol production.
Industry Implications
1. Alcohol Manufacturing - Alcohol manufacturers can explore innovative purification methods to create unique products.
2. Luxury Goods - The use of diamonds in Diamond Standard Vodka highlights an opportunity to disrupt the luxury goods industry with unique product features.
3. Marketing and Advertising - Companies can leverage hype and innovative product features to create successful marketing and advertising campaigns.
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