Accessories for Rich Soccer Moms
Going Like Sixty — November 2, 2007 — Art & Design
References: cgi.ebay
The rate things are being encrusted in diamonds is a little ridiculous; I sure wish I had a diamond mine. The latest is offered on eBay: diamond Soccer balls. They are only 1 inch in diameter, so it's not going to cause a shortage of diamonds. They are natural diamonds that have a total weight of almost ten carats with brilliant cut.
I could see a hip, rich soccer mom buying these.
Implications - Consumers in modern society are looking for a touch of luxury in all of their products. Items that feature a glamorous element are appealing to those who want to experience exclusivity in their lives. Companies attempting to increase their appeal could focus on this.
I could see a hip, rich soccer mom buying these.
Implications - Consumers in modern society are looking for a touch of luxury in all of their products. Items that feature a glamorous element are appealing to those who want to experience exclusivity in their lives. Companies attempting to increase their appeal could focus on this.
Trend Themes
1. Diamond-encrusted Accessories - Luxury consumers are seeking exclusive, high-end products that feature a glamorous element.
2. Personalized Sports Equipment - Individual customization is becoming increasingly popular in sporting goods, allowing consumers to express their own personalities.
3. High-end Hobby Collections - Collectible, one-of-a-kind items are gaining popularity among wealthy consumers seeking unique, luxurious experiences.
Industry Implications
1. Luxury Goods - Products in the luxury market should focus on creating unique, high-end accessories that appeal to exclusive consumers.
2. Sporting Goods - Companies in the sports industry should consider offering more personalized equipment and accessories to attract individualistic consumers.
3. Hobby Collections - Companies that offer limited edition and exclusive items can capitalize on the trend of high-end hobby collections among wealthy consumers.
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