Your Conversation on a Shirt (and Website)
Juan Carlos Bonilla — June 13, 2007 — Business
References: reactee & springwise
Dialogue T-Shirts give you the opportunity to promote your personal thought on your shirt. Also, the shirts provide a follow up code so that your friends can follow up with the conversation online. For example, you might post a shirt about your recreational sports team and update the site with scores and banter.
The point is that the t-shirt gives you the opportunity to get a reaction. You can express bold political views, support your favorite artist or display your quirky sense of humor.
The point is that the t-shirt gives you the opportunity to get a reaction. You can express bold political views, support your favorite artist or display your quirky sense of humor.
Trend Themes
1. Self-expression Apparel - Opportunity for individuals to express their thoughts and opinions through clothing, sparking conversations and reactions.
2. Digital-physical Integration - Connecting offline interactions, such as wearing a shirt, with online follow-up discussions, creating a seamless experience for dialogue.
3. Interactive Fashion - Incorporating interactive elements, like follow-up codes, into fashion items to engage users and facilitate ongoing conversations.
Industry Implications
1. Apparel and Fashion - Disruptive innovation opportunity in the fashion industry by creating garments that enable individuals to express themselves and initiate dialogue.
2. Social Media and Networking - Opportunity for disruptive innovation in social media platforms by integrating physical expressions, like follow-up codes, to enhance online conversations and interactions.
3. Marketing and Advertising - Disruptive innovation opportunity in the marketing industry by leveraging dialogue t-shirts as a unique and attention-grabbing promotional tool for brands and campaigns.
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