DHL Recycles Packaging into Fashion
Josh Milenthal — August 17, 2010 — Eco
References: animalnewyork & sofreshandsogreen
DHL and fashion? That's right. DHL has entered the fashion world by creating its own DHL fashion line that converts packaging material into, well, decent looking clothing options (decent is being nice since I'm not too sure any fashion mavens will actually wear these designs).
The clothing line premiered at DHL's stand at fashion week and was worn by actual hostesses. The DHL fashion lineup was designed by Michael Michalsky -- whose tagline is "Real clothes for real people." It was deemed appropriate since the fashion industry relies heavily on shipping to be successful, and DHL is fashion week's official logistics partner.
The clothing line premiered at DHL's stand at fashion week and was worn by actual hostesses. The DHL fashion lineup was designed by Michael Michalsky -- whose tagline is "Real clothes for real people." It was deemed appropriate since the fashion industry relies heavily on shipping to be successful, and DHL is fashion week's official logistics partner.
Trend Themes
1. Sustainable Fashion - The trend towards environmentally friendly materials and recycling practices is a disruptive innovation opportunity for fashion companies.
2. Circular Economy - The circular economy trend creates disruptive innovation opportunities for logistics companies such as DHL to create sustainable and eco-friendly supply chains.
3. Green Packaging - The trend towards green packaging allows packaging companies to innovate and create new packaging solutions that can be repurposed for sustainable and eco-friendly fashion products.
Industry Implications
1. Fashion - Fashion companies can innovate by using recycled or eco-friendly materials to create high-quality, sustainable clothing and accessories.
2. Logistics - Logistics companies such as DHL can innovate by creating sustainable, eco-friendly supply chains that reduce waste and carbon emissions.
3. Packaging - Packaging companies can innovate by creating sustainable and eco-friendly packaging solutions that can be repurposed for fashion and other industries.
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