The Deutscher Tierschutz 2011 Ad is Horrifying
Meghan Young — October 19, 2011 — Marketing
References: tierschutzbund.de & ibelieveinadv
As much as PETA and other animal rights groups are trying to stop horrendous activities that endanger these helpless creatures, the Deutscher Tierschutz 2011 ad campaign shows these efforts are still falling short. Animals are still being experimented on, mutilated, branded and skinned.
The interesting, cartoonish approach that the Deutscher Tierschutz 2011 ad campaign uses simply highlights how ridiculous these situations are. These situations should not be happening in the current day and age. Addressing such serious matters in a lighthearted manner drives home how simple it can be to help these poor animals.
The Deutscher Tierschutz 2011 ad campaign was conceived and executed by Oldenburg-based ad agency Frese & Wolff, and is a horrific reminder that work still must be done to protect animals from around the world.
The interesting, cartoonish approach that the Deutscher Tierschutz 2011 ad campaign uses simply highlights how ridiculous these situations are. These situations should not be happening in the current day and age. Addressing such serious matters in a lighthearted manner drives home how simple it can be to help these poor animals.
The Deutscher Tierschutz 2011 ad campaign was conceived and executed by Oldenburg-based ad agency Frese & Wolff, and is a horrific reminder that work still must be done to protect animals from around the world.
Trend Themes
1. Animal Welfare Awareness - The shocking Deutscher Tierschutz 2011 ad campaign highlights the urgent need for organizations and businesses to raise awareness on the importance of animal welfare.
2. Alternatives to Animal Experimentation - The graphic display in Deutscher Tierschutz 2011 ad campaign demands and presents an opportunity for industries to invest in and adopt more effective and humane alternatives to animal experimentation.
3. Technology for Animal Rights - The Deutscher Tierschutz 2011 ad campaign is a call to action for technology companies to create more sophisticated tools and products that enable animal rights groups to better monitor, document and prevent animal abuse.
Industry Implications
1. Advertising Industry - The Deutscher Tierschutz 2011 ad campaign serves as a realization for the advertising industry to develop more creative ways of making people pay attention to animal welfare issues.
2. Pharmaceutical Industry - The Deutscher Tierschutz 2011 ad campaign urges the pharmaceutical industry to find alternatives to animal testing and to improve regulations on animal welfare.
3. Technology Industry - The Deutscher Tierschutz 2011 ad campaign presents an opportunity for the technology industry to innovate and develop products that better protect animal rights, such as real-time monitoring and reporting software for animal welfare organizations.
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