Seventh Generation Detergent Packaging Features Stick-On Promotions
Jana Pijak — September 24, 2015 — Marketing
References: behance.net
Toronto-based graphic designer Karina Manapaya conceived this detergent packaging concept that features peelable elements. Featuring product history, natural ingredient information and cleaning instructions, these stick-on logos aim to educate consumers but can also be used to display promotional materials and coupons.
This simple idea displays Seventh Generation's branding effectively and can be adapted by a number of different brands in varying industries. This stick-on detergent packaging is shaped to resemble a green leaf -- a nod to the cleaning supply manufacturer's organic product.
Seventh Generation is a brand that creates green cleaning products that are both chemical free and safe for young children and pets. These natural cleaning products are marketed with clever stick-on elements that are compact but versatile.
This simple idea displays Seventh Generation's branding effectively and can be adapted by a number of different brands in varying industries. This stick-on detergent packaging is shaped to resemble a green leaf -- a nod to the cleaning supply manufacturer's organic product.
Seventh Generation is a brand that creates green cleaning products that are both chemical free and safe for young children and pets. These natural cleaning products are marketed with clever stick-on elements that are compact but versatile.
Trend Themes
1. Peelable Packaging - The concept of peelable elements on packaging can be a disruptive innovation opportunity for brands to educate consumers and display promotional materials.
2. Versatile Stick-on Elements - The use of compact and versatile stick-on elements on packaging can revolutionize how brands engage with consumers and promote their products.
3. Informational Branding - Creating packaging that includes product history, ingredient information, and cleaning instruction can be a trend that helps brands educate consumers and build trust.
Industry Implications
1. Cleaning Products - The cleaning product industry can benefit from peelable packaging and stick-on elements to enhance product education and raise brand awareness.
2. Consumer Goods - Consumer goods brands can explore peelable packaging and stick-on elements to provide valuable information to consumers and create a unique brand experience.
3. Promotional Products - The promotional products industry can leverage peelable packaging and stick-on elements as an innovative way to deliver marketing messages and engage with customers.
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