Agrofresc's Flan Packaging Simulates Its Smooth Texture
Laura McQuarrie — July 29, 2014 — Lifestyle
References: agrofresc & packagingoftheworld
The decadent dessert cup packaging for Agrofresc's range of crème caramel products serves as an illustration of the silky smooth texture of the flans.
The premium desserts are cupped in little gold containers, providing the perfect amount for either a snack or an after-dinner treat. The rich desserts are packed in pairs of two, wrapped with a secure cover printed with an image like wood grain or marble that simulates the texture of the desserts. Rather than simply stamping the products with phrases like "creamy" or "extra rich," this is an elegant and artful way to visually convey what the experience of consuming these flan desserts might be like. Although it's subtle, these cues can be picked up subconsciously rather than being blatantly printed on the outside packaging for a product.
The premium desserts are cupped in little gold containers, providing the perfect amount for either a snack or an after-dinner treat. The rich desserts are packed in pairs of two, wrapped with a secure cover printed with an image like wood grain or marble that simulates the texture of the desserts. Rather than simply stamping the products with phrases like "creamy" or "extra rich," this is an elegant and artful way to visually convey what the experience of consuming these flan desserts might be like. Although it's subtle, these cues can be picked up subconsciously rather than being blatantly printed on the outside packaging for a product.
Trend Themes
1. Textural Packaging - Opportunity to create packaging that visually conveys the texture of the product, enhancing the consumer experience.
2. Premium Snack Packaging - Creating small, individually portioned packaging for premium snacks to enhance their perceived value and convenience.
3. Subconscious Messaging - Exploring subtle cues and visual elements on packaging to evoke certain emotions or sensations in consumers.
Industry Implications
1. Food Packaging - Opportunity to design innovative packaging solutions for desserts and other food products.
2. Premium Food Products - Creating premium food products that come in individually portioned and visually appealing packaging to target upscale consumers.
3. Consumer Goods - Applying subtle and artful packaging techniques to various consumer goods to enhance the overall consumer experience and perception of the product.
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