Design.ME Hair's PowerDry.ME Helps to Reduce Drying Times by Half
Laura McQuarrie — June 16, 2018 — Fashion
References: designmehair & cosmeticsbusiness
There are many air drying products for the hair that are designed to be used without a blow dryer, but Design.ME Hair created a hair solution that can be used in conjunction with a blow dryer to cut drying times in half.
From root to tip, the PowerDry.ME can be misted over damp hair to assist with everything from frizz control, smoothing and conditioning to UV and heat protection. As Design.ME Hair describes: "PowerDry.ME is a microemulsion which forms a lubricious thin layer around the hair fibers providing better alignment of the fibers thus preventing entrapment of water molecules due to tangling." Since the product prevents excess water from soaking into the hair, it becomes easier to remove when heat is applied with a blow dryer.
From root to tip, the PowerDry.ME can be misted over damp hair to assist with everything from frizz control, smoothing and conditioning to UV and heat protection. As Design.ME Hair describes: "PowerDry.ME is a microemulsion which forms a lubricious thin layer around the hair fibers providing better alignment of the fibers thus preventing entrapment of water molecules due to tangling." Since the product prevents excess water from soaking into the hair, it becomes easier to remove when heat is applied with a blow dryer.
Trend Themes
1. Damp Hair-drying Mists - PowerDry.ME proves that there is still innovation opportunities in the hair care industry and products of different types, compositions, and delivery mechanisms can still be created to address consumers needs and preferences for hair drying needs.
2. Reducing Drying Times with Microemulsions - Design.ME Hair's use of microemulsion to address hair drying speed has the potential to disrupt products using traditional compositions and methods in the personal care and cosmetics industry.
3. Multi-functional Hair Care Products - PowerDry.ME's multipurpose design shows the opportunity to develop other hair care products that have several benefits, saving time and money, and catering to consumers' needs for simplicity and convenience.
Industry Implications
1. Hair Care - PowerDry.ME offers a unique value proposition among air drying and blow drying products, and has potential to disrupt the hair care industry with its multi-functional, microemulsion-based solution.
2. Personal Care and Cosmetics - Design.ME Hair's use of microemulsion technology encourages innovation in composition and delivery mechanism for personal care and cosmetics products.
3. Beauty Accessories and Devices - The shorter drying time and benefits offered by PowerDry.ME provides opportunity for development of accessories and devices that cater to consumer needs for faster and more efficient hair drying.
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