Joint London's Christmas Cards Show Off Designer Santa Claus Outfits
Laura McQuarrie — December 15, 2014 — Marketing
References: designerxsanta
This Christmas, Joint London envisioned Saint Nick turning in his tired old red and white suit for a more designer Santa Claus look. The Designer x Santa cards feature the holiday icon wearing garments by renowned fashion brands like Saint Laurent, Acne Studios, Rick Owens and Raf Simons. Rather than donning the traditional suit, these versions of Santa Claus imagine him as hip and youthful with sneakers, scarves, vibrantly printed garments and other casual street clothes. In some cases, Santa even has his beard and hair dyed jet black, or he shows off some tough tattoos on his arms.
The full set of fun Christmas cards from Joint London can be downloaded from the Designer x Santa site for free in exchange for a tweet.
The full set of fun Christmas cards from Joint London can be downloaded from the Designer x Santa site for free in exchange for a tweet.
Trend Themes
1. Designer Santa Claus Look - Disruptive innovation opportunity: Collaborate with fashion brands to create designer Santa outfits, offering a modern twist on a traditional icon.
2. Hip and Youthful Santa Claus - Disruptive innovation opportunity: Develop alternative representations of Santa Claus that resonate with younger audiences, incorporating elements of street fashion and individuality.
3. Personalized Santa Claus Experience - Disruptive innovation opportunity: Offer customization options for Santa Claus appearances, allowing individuals to tailor his look to match their own style and preferences.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Partner with fashion brands to launch limited-edition Santa Claus collections, creating a new market for trendy festive outfits.
2. Greeting Card - Disruptive innovation opportunity: Collaborate with designers to create unconventional Santa Claus greeting cards, catering to consumers seeking unique and edgy holiday greetings.
3. Social Media Marketing - Disruptive innovation opportunity: Develop campaigns that leverage user-generated content by offering free designer Santa Claus cards in exchange for social media engagement, enhancing brand visibility and reach.
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