ZUPAGRAFIKA Sent Out Their Design Portfolio as a Column Craft for Clients
Alyson Wyers — August 7, 2014 — Art & Design
References: zupagrafika & designtaxi
In an interactive move, ZUPAGRAFIKA sent out their design portfolio for clients to build themselves. The Polish design agency created a cut-out version of a tower and eight different promotional posters with their work on it. In order to stand out while also showing off their designs, they sent the columns out for clients and potential customers to make and plaster posters on themselves.
Made out of 100% recycled materials, the miniature cardboard and paper marketing project is a very creative way to get ZUPAGRAFIKA's design portfolio out there. It not only is a fun and interactive way to engage with their customers, but also gives clients and partners a lasting physical reminder and artistic accessory they can keep on their desk.
Made out of 100% recycled materials, the miniature cardboard and paper marketing project is a very creative way to get ZUPAGRAFIKA's design portfolio out there. It not only is a fun and interactive way to engage with their customers, but also gives clients and partners a lasting physical reminder and artistic accessory they can keep on their desk.
Trend Themes
1. Interactive Marketing - The use of interactive marketing initiatives, such as sending DIY design portfolios to clients, can be a disruptive innovation opportunity that engages customers and creates lasting impressions.
2. Sustainable Materials - The use of 100% recycled cardboard and paper materials in marketing projects like DIY promotional towers offers a disruptive innovation opportunity for brands to showcase their commitment to sustainability and attract environmentally-conscious customers.
3. Customizable Branding - Promotional initiatives that allow clients and potential customers to personalize and plaster their own posters on DIY towers present a disruptive innovation opportunity for brands to enhance brand engagement and create unique and memorable experiences.
Industry Implications
1. Design and Advertising - The design and advertising industry can leverage the trend of DIY promotional towers to showcase their creativity and engage clients in a unique and interactive way.
2. Eco-friendly Packaging - The eco-friendly packaging industry can embrace the trend of using recycled materials in marketing projects, such as DIY promotional towers, to offer sustainable and customizable solutions to brands.
3. Promotional Products - The promotional products industry can capitalize on the trend of customizable branding by offering DIY promotional towers as a unique and memorable marketing tool for brands.
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