BEAMS and Clarks Join Forces on A New Desert Rock Design
References: beams.co.jp & hypebeast
BEAMS works in collaboration with Clarks once again following their previous project for Fall/Winter 2018 -- the recent partnership works on a pair of Desert Rocks. The 90s footwear model was originally born as an iteration of the classic Desert Boot by Clarks.
The Desert Rock model features many components that make the silhouette sturdy and versatile in style and functionality. The main difference between the original and the latest model are the seasonal updates that reference the Wallabee. The outsoles are heavy duty and made from rubber, with the 90s-inspired Vibram soles that are suitable for the slippery environment. The footwear model prepares for winter terrain through the plush suede uppers to provide warmth, lined with GORE-TEX for durability. The shoe arrives in the colorway options of either sand or black.
The Desert Rock model features many components that make the silhouette sturdy and versatile in style and functionality. The main difference between the original and the latest model are the seasonal updates that reference the Wallabee. The outsoles are heavy duty and made from rubber, with the 90s-inspired Vibram soles that are suitable for the slippery environment. The footwear model prepares for winter terrain through the plush suede uppers to provide warmth, lined with GORE-TEX for durability. The shoe arrives in the colorway options of either sand or black.
Trend Themes
1. 90s-inspired Footwear - Opportunity for other brands to collaborate on updated versions of classic shoe models with a retro aesthetic.
2. Sturdy and Versatile Shoes - Potential for innovative materials and construction techniques to create footwear that is both durable and adaptable to various environments.
3. Seasonal Updates in Footwear - Space for brands to incorporate seasonal elements into their shoe designs, offering versatility and functionality.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity for retailers to offer new collaborations and specialty footwear in their product line.
2. Footwear Manufacturing - Potential for manufacturers to explore new materials and construction methods that enhance the durability and versatility of shoes.
3. Outdoor Recreation - Opportunity for companies in the outdoor industry to create footwear that combines style and functionality for different terrains and weather conditions.
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