The Eastpak x Clarks Collection is Quintessentially 90s
Michael Hemsworth — August 25, 2023 — Fashion
References: clarks & highsnobiety
The Eastpak x Clarks collection is a series of footwear styles crafted with style, durability and a quintessentially 90s aesthetic to keep wearers supported on all fronts. The shoes include the Clarks Torhill in high-top and low-top styles, which are each constructed with a removable leather Contour Cushion footbed. The shoes also feature authentic Eastpak weatherproof canvas along with a Strobel construction and are finished with a chunky midsole to maximize style as well as stability.
Clarks CMO Tara McRae commented on the Eastpak x Clarks collection saying, "Our mission at Clarks is to empower everyone with the freedom to move comfortably. To me, that’s the filter by which we put everything we do through. If it doesn’t ladder back up to that, it’s most likely not right for the brand. This is precisely why a collaboration with Eastpak was a natural fit. Our core values run parallel."
Image Credit: Clarks
Clarks CMO Tara McRae commented on the Eastpak x Clarks collection saying, "Our mission at Clarks is to empower everyone with the freedom to move comfortably. To me, that’s the filter by which we put everything we do through. If it doesn’t ladder back up to that, it’s most likely not right for the brand. This is precisely why a collaboration with Eastpak was a natural fit. Our core values run parallel."
Image Credit: Clarks
Trend Themes
1. Quintessentially 90s Aesthetic - The Eastpak x Clarks Collection taps into the nostalgic trend of the 90s aesthetic, offering a unique opportunity for companies to leverage the popularity of vintage styles.
2. Weatherproof Footwear - The collaboration introduces weatherproof canvas as a key feature in footwear, presenting a potential avenue for companies to innovate and create durable and functional products.
3. Removable Leather Footbed - The inclusion of a removable leather Contour Cushion footbed in the footwear line presents a disruptive innovation opportunity for companies to provide customizable and adaptable shoe designs.
Industry Implications
1. Fashion - The Eastpak x Clarks Collection showcases a fusion of fashion and function, making it relevant for companies in the fashion industry to explore similar collaborations and designs.
2. Outdoor Gear - The weatherproof nature of the footwear collection opens up opportunities for companies in the outdoor gear industry to incorporate durable materials and weather-resistant features into their products.
3. Footwear - The collaboration between Eastpak and Clarks highlights the potential for companies within the footwear industry to create unique, stylish, and comfortable shoe options that cater to consumers' evolving needs.
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