The Descente Blanc Shop's Racks Lower Down from the Ceiling
Ady Floyd — October 2, 2015 — Art & Design
Japanese-based Schemata Architects designed the Descente Blanc Tokyo store layout to incorporate a unique storage system of ceiling-hung clothing racks. The sportswear brand Descente Blanc's store is a two-storey building that uses poles, which actually function as racks to hang clothing of off.
The poles are elevated into the ceiling and can be lowered down when they are needed. This unique use of clothing easily allows the shop to change its layout and display structure on any given day.
The goal for this design was to infuse the display with a sense of movement to incorporate the activewear theme into the aesthetic. The two levels of the shop are connected by a steel staircase, which has been painted red. The rest of the shop is made with wood and metal accents to create an inclusive environment.
The poles are elevated into the ceiling and can be lowered down when they are needed. This unique use of clothing easily allows the shop to change its layout and display structure on any given day.
The goal for this design was to infuse the display with a sense of movement to incorporate the activewear theme into the aesthetic. The two levels of the shop are connected by a steel staircase, which has been painted red. The rest of the shop is made with wood and metal accents to create an inclusive environment.
Trend Themes
1. Ceiling-hung Storage Systems - The trend of using ceiling-hung storage systems in retail spaces allows for adaptable layouts and movement within the space.
2. Dynamic Display Structures - Creating store display structures that can change and move provides an innovative way to showcase products and creates a unique shopping experience.
3. Combining Aesthetics with Functionality - Designs that incorporate aesthetic elements into functional features, such as Descente Blanc's ceiling-hung clothing racks, offer an opportunity for innovative and visually stunning retail spaces.
Industry Implications
1. Retail - Retailers can benefit from incorporating adaptable and dynamic display structures into their stores to create a unique shopping experience and increase customer engagement.
2. Interior Design - Interior designers can incorporate ceiling-hung storage systems and adaptable display structures into their designs to create visually striking and functional spaces for a variety of industries.
3. Sportswear - Innovative storage and display structures, like Descente Blanc's ceiling-hung clothing racks, offer opportunities for sportswear brands to create unique and engaging retail experiences that align with their brand aesthetic.
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