The Derek Lam Fall/Winter 2010-11 Campaign is Hot and Haute
Zoe Badley — August 16, 2010 — Fashion
The idea of being abandoned in a desert normally conjures up thoughts that have nothing to do with fashion, but the Derek Lam Fall/Winter 2010-11 campaign gives a stylish representation of that scenario.
Shot by photographer Solve Sundsbo, the Derek Lam Fall/Winter 2010-11 campaign features fashion model Maryna Linchuk. The earth-toned ensembles are also a perfect contrast to the desert backdrop. Be sure to check out the gallery for more shots from the campaign.
Shot by photographer Solve Sundsbo, the Derek Lam Fall/Winter 2010-11 campaign features fashion model Maryna Linchuk. The earth-toned ensembles are also a perfect contrast to the desert backdrop. Be sure to check out the gallery for more shots from the campaign.
Trend Themes
1. Refined Desert Fashion - Opportunity to create fashion collections that combine earth-toned colors and luxury fabrics with inspirations from the arid desert landscape.
2. Haute Abandoned Aesthetic - A unique marketing strategy using dramatic and unexpected backdrops for fashion campaigns, appealing to consumers interested in bold and unconventional aesthetics.
3. Luxury Outdoorsy Apparel - Creating high-end clothing that combines functionality with luxury aesthetic. Aimed at the outdoorsy and adventurous consumer who wants both technical and stylish equipment.
Industry Implications
1. Fashion - Explore the desert as a thematic inspiration for fashion collections, experimenting with new fabrics and textures, and creating collections that appeal to outdoor enthusiasts while maintaining a fresh and luxurious aesthetic.
2. Photography - Opportunity to experiment with cutting-edge photography technology and techniques to produce unique and visually striking campaigns, grabbing the attention of new audiences and enhancing brand recognition.
3. Outdoor Apparel and Gear - Combine luxury with functionality and practicality, aiming at outdoorsy consumers who want to feel stylish and elegant even in harsh environments.
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