dENiZEN 'We Are Explorers' Campaign Wants You to Travel the World
Katherinev123 — February 10, 2012 — World
Levi Strauss & Co. has launched the dENiZEN 'We Are Explorers' campaign, an initiative seeking young adventurers to travel the globe as brand ambassadors. The jeans label is looking for six journey-loving youth to explore different countries with the dENiZEN team to find inspiration for dENiZEN's future collection of denim.
According to dENiZEN, the winners of the competition will travel in pairs to places like the Great Wall, Tulum's Spring Equinox and the Taj Mahal. Says Levi's website, "They could find themselves celebrating the Jaipur Holi Festival, playing fire hockey in Oaxaca or participating in a kung fu action movie in Shanghai."
In addition to the ambassador search, the dENiZEN 'We Are Explorers' campaign also includes a social media element, in which customers are encouraged to visit the brand's Facebook page to win up to $10,000 worth in cash and prizes.
According to dENiZEN, the winners of the competition will travel in pairs to places like the Great Wall, Tulum's Spring Equinox and the Taj Mahal. Says Levi's website, "They could find themselves celebrating the Jaipur Holi Festival, playing fire hockey in Oaxaca or participating in a kung fu action movie in Shanghai."
In addition to the ambassador search, the dENiZEN 'We Are Explorers' campaign also includes a social media element, in which customers are encouraged to visit the brand's Facebook page to win up to $10,000 worth in cash and prizes.
Trend Themes
1. Youth Brand Ambassadors - Opportunity for brands to engage young adventurers to promote their products globally.
2. Travel-inspired Collections - Brands can find inspiration for future collections by exploring different countries and cultures.
3. Social Media Campaigns - Integration of social media platforms for customer engagement and brand awareness.
Industry Implications
1. Fashion - Fashion brands can utilize brand ambassadors to showcase their products globally.
2. Travel and Tourism - Opportunities for travel companies to collaborate with brands and promote unique destinations.
3. Marketing and Advertising - Utilizing social media platforms for interactive campaigns and customer participation.
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