Deliveroo to Launch Free Bacon Sandwich Dispensers in the UK
Grace Mahas — December 2, 2019 — Marketing
References: uk.deliveroo.news & campaignlive
According to research collected by Deliveroo, breakfast orders on the Second Friday in December are 72% higher than normal and was named by the brand as "the most hungover day of the year."
To serve its hungover customers, Delvieroo will launch the 'Piggybank ATM,' a cashpoint that specifically gives away free bacon sandwiches provided by Oink Catering. Joe Groves, head of PR at Deliveroo, said: "Hangovers are brutal, especially at Christmas, and hopefully, instead of getting the fear at a cash point after a big spending spree, we can deliver a bit more joy."
The Piggybank ATM is located on Brushfield Street, London between 7 am and 2 pm from December 11th to 13th.
Image Credit: Deliveroo
To serve its hungover customers, Delvieroo will launch the 'Piggybank ATM,' a cashpoint that specifically gives away free bacon sandwiches provided by Oink Catering. Joe Groves, head of PR at Deliveroo, said: "Hangovers are brutal, especially at Christmas, and hopefully, instead of getting the fear at a cash point after a big spending spree, we can deliver a bit more joy."
The Piggybank ATM is located on Brushfield Street, London between 7 am and 2 pm from December 11th to 13th.
Image Credit: Deliveroo
Trend Themes
1. Hangover-specific Giveaways - The trend of offering customized giveaways to cater to the needs of hungover customers.
2. Breakfast Delivery Surge - The trend of an increase in breakfast orders, particularly on the Second Friday in December.
3. Convenient Disposables - The trend of providing convenient and portable food dispensers for on-the-go customers.
Industry Implications
1. Food Delivery Services - Opportunity for food delivery services to differentiate themselves by offering unique promotions and giveaways.
2. Catering Services - Opportunity for catering services to collaborate with food delivery platforms to provide specialized menu options for specific occasions, like hangover cures.
3. Smart Vending Machines - Opportunity for the vending machine industry to develop smart machines that dispense fresh and customized food items.
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