Milk Commercial Adds to Many Misinterpreted Ads
Andrew Robichaud — May 15, 2009 — Marketing
When it comes to advertisements, perception plays a large part in the way they are received by viewers.
The video above is a new milk ad that is suspected of being discriminatory towards African-Americans.
For as long as discrimination and ads have existed there has always been a conflict within the perception of ads that border the fine line between just a commercial, and potential racism--dating back to the first time the world met Aunt Jemima and Uncle Ben.
This milk advertisement, while intending to simply sell a product or service, has the potential to be misinterpreted as discrimination.
You decide!
The video above is a new milk ad that is suspected of being discriminatory towards African-Americans.
For as long as discrimination and ads have existed there has always been a conflict within the perception of ads that border the fine line between just a commercial, and potential racism--dating back to the first time the world met Aunt Jemima and Uncle Ben.
This milk advertisement, while intending to simply sell a product or service, has the potential to be misinterpreted as discrimination.
You decide!
Trend Themes
1. Perception-based Marketing - Marketing that takes into account how people interpret and react to ads can avoid misinterpretations and increase advertising effectiveness.
2. Diverse Advertising - Creating ads that showcase and appeal to a variety of cultures and backgrounds to avoid discriminatory perceptions.
3. Ad Discrimination Monitoring - The use of technology to monitor ads for potential discriminatory perceptions.
Industry Implications
1. Advertising Industry - Incorporating perception-based marketing and diverse advertising into ad campaigns can increase effectiveness and avoid controversies.
2. Media and Entertainment Industry - Creating diverse and inclusive content can reflect the rich and vibrant variety of humanity and avoid potential backlash from viewers.
3. Technology Industry - Developing ad discrimination monitoring tools can help companies detect and avoid negative perceptions and controversies.
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