Ocean-Inspired Moroso Furniture
Elsa Blaine — November 22, 2008 — Art & Design
References: moroso.it & contemporist
The Moroso exhibit at the Orgatec furniture show looks like an underwater sanctuary. Aqua blue glass walls provide the backdrop for deep green seaweed-inspired chairs.
The Italy-based furniture company created an ocean of calm in Cologne with additional reef-like seating in sea breeze colors punctuated with a flirty urchin chair in blood red.
Take inspiration from the Moroso exhibit and create your own ocean utopia with the colors of the sea.
Implications - As consumers become increasingly more informed about the state of their environment, they are eager to adopt green habits into their lifestyles. They also wish to obtain environmentally themed products that will reflect their eco-friendly values to their peers. Companies can manufacture products that resemble or depict elements of nature in order to appeal to green demographics.
The Italy-based furniture company created an ocean of calm in Cologne with additional reef-like seating in sea breeze colors punctuated with a flirty urchin chair in blood red.
Take inspiration from the Moroso exhibit and create your own ocean utopia with the colors of the sea.
Implications - As consumers become increasingly more informed about the state of their environment, they are eager to adopt green habits into their lifestyles. They also wish to obtain environmentally themed products that will reflect their eco-friendly values to their peers. Companies can manufacture products that resemble or depict elements of nature in order to appeal to green demographics.
Trend Themes
1. Nature-inspired Furniture - Companies can create furniture that reflects elements of nature to appeal to eco-friendly consumers.
2. Seaweed Design - Seaweed-inspired designs and colors can be utilized in the creation of furniture and home decor.
3. Oceanic Aesthetics - Designs and colors that resemble the ocean can be incorporated into furniture and home decor for a calming effect.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers can incorporate nature-inspired designs and materials into their products to appeal to eco-conscious consumers.
2. Home Decor - Home decor companies can utilize ocean-inspired colors and designs in their products to create a calming environment for consumers.
3. Sustainable Manufacturing - Companies that prioritize sustainability can utilize eco-friendly materials in the creation of nature-inspired furniture and decor.
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