Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,987 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,987 cutting edge ideas.

Reimagined Outdoor Seating

Clean the Sky - Positive Eco Trends & Breakthroughs

Mater Has Again Reimagined the Ocean Outdoor Seating Range

— June 11, 2021 — Eco
Danish furniture brand Mater re-launched an iconic outdoor seating collection called Ocean. The Ocean range was initially created in 1955 by Danish modern design couple Nanna and Jørgen Ditzel who used slats of timber veneer. Back in 2019, Mater re-imagined the collection with recycled ocean plastic and fishing nets—staying true to the contemporary movement for more sustainable production. This new rendition of the outdoor seating capsule has been completed in collaboration with Carlsberg. Titled ‘Ocean OC2,’ the furniture is made out of recycled beer kegs.

Mater founder, Henrik Marstrand, has stated that the company is consistently looking for new collaborations that will give them access to upcycled plastic or other waste streams. Because of this, Mater is successful in reducing their carbon footprint—an Ocean OC2 chair, for example, generates less than half of the CO2 emissions as a similar piece made out of virgin plastic.

Image Credit: Dezeen
Trend Themes
1. Sustainable Outdoor Furniture - Mater's use of upcycled materials displays a trend toward sustainable outdoor furniture design.
2. Circular Design Collaborations - Mater's partnership with Carlsberg demonstrates a trend in circular design collaborations with companies aiming for more sustainable production.
3. Modernizing Traditional Designs - Mater's reimagining of the Ocean seating collection shows a trend toward modernizing traditional designs with sustainable materials and production methods.
Industry Implications
1. Furniture Manufacturing - The furniture manufacturing industry can benefit from exploring and implementing sustainable design practices that utilize upcycled materials.
2. Sustainable Packaging - The use of recycled beer kegs in the Ocean OC2 chair highlights opportunities for the sustainable packaging industry to repurpose waste materials for functional products.
3. Beverage Production - Collaborations like the one between Mater and Carlsberg demonstrate opportunities for the beverage production industry to prioritize sustainability and circular design in their operations and product offerings.
4.2
Score
Popularity
Activity
Freshness