Greggs' December Advent Calendar Features Tear-Off Tokens for Food
Laura McQuarrie — November 21, 2017 — Marketing
References: greggs & spiritfm.net
Over the past few years there have been many creative December advent calendars launched with a focus on food, but bakery chain Greggs is putting a new spin on this idea with its new limited-edition calendar.
Rather than featuring a selection of baked goods inside, the advent calendar invites consumers to tear off a coupon each day that can be redeemed each day for a freshly baked treat. Some of the options available include selections from Greggs' Christmas menu, including the Festive Bake, flavored lattes, sweet mince pie and sausage rolls.
As well as helping to save space in a consumer's home because it does not include cumbersome compartments, the December advent calendar encourages frequent visits to the bakery chain's store and emphasizes freshness.
Rather than featuring a selection of baked goods inside, the advent calendar invites consumers to tear off a coupon each day that can be redeemed each day for a freshly baked treat. Some of the options available include selections from Greggs' Christmas menu, including the Festive Bake, flavored lattes, sweet mince pie and sausage rolls.
As well as helping to save space in a consumer's home because it does not include cumbersome compartments, the December advent calendar encourages frequent visits to the bakery chain's store and emphasizes freshness.
Trend Themes
1. Personalized Coupon Advent Calendars - Creating advent calendars that offer personalized coupons for unique treats each day can enhance customer engagement and drive repeat business.
2. Digital Redemption Advent Calendars - Developing advent calendars with digital redemption options can provide a seamless and convenient experience for customers while promoting a brand's offerings.
3. Collaborative Advent Calendars - Partnering with other businesses to create collaborative advent calendars can offer customers a variety of products and expand the reach of both companies' brands.
Industry Implications
1. Bakery - Bakeries can seize the opportunity to create innovative coupon advent calendars to attract consumers during the holiday season and increase foot traffic to their stores.
2. Retail - Retailers can explore the concept of coupon advent calendars to create excitement, drive store visits, and incentivize customers to make repeat purchases during the holiday season.
3. Hospitality - Hotels and restaurants can leverage the concept of advent calendars to offer guests daily coupons for special menu items or experiences, increasing customer loyalty and satisfaction.
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