The NEXT Advent Calendar Offers Treats Ahead of the Holidays
Michael Hemsworth — November 29, 2024 — Fashion
References: next & retailtimes
The NEXT Advent Calendar is headed to the UK market to provide consumers with a dedicated lineup of items that are perfect for treating them each day in the lead-up to the holidays.
The Advent calendar is priced at £90 and comes with 25 beauty products for consumers to enjoy each day of the month, which comes out to just £3.60 per day. The various products inside will provide a small treat each day, while also offering 10 full-size products to make it a great value for consumers to pick up this season.
Chartered Clinical Psychologist Dr. Melody Smith spoke on the NEXT Advent Calendar and it's benefit saying, "Treating oneself is a powerful tool for emotional regulation and mental well-being, particularly when viewed through the lens of behaviourism and neurochemistry. From a behaviourist perspective, the act of treating yourself can serve as positive reinforcement. Behavioural theory suggests that rewarding ourselves after achieving goals or during low emotional states strengthens the association between the positive outcome (the treat) and the behaviour that preceded it."
The Advent calendar is priced at £90 and comes with 25 beauty products for consumers to enjoy each day of the month, which comes out to just £3.60 per day. The various products inside will provide a small treat each day, while also offering 10 full-size products to make it a great value for consumers to pick up this season.
Chartered Clinical Psychologist Dr. Melody Smith spoke on the NEXT Advent Calendar and it's benefit saying, "Treating oneself is a powerful tool for emotional regulation and mental well-being, particularly when viewed through the lens of behaviourism and neurochemistry. From a behaviourist perspective, the act of treating yourself can serve as positive reinforcement. Behavioural theory suggests that rewarding ourselves after achieving goals or during low emotional states strengthens the association between the positive outcome (the treat) and the behaviour that preceded it."
Trend Themes
1. Self-care Prioritization - Advent calendars featuring daily self-care treats highlight a growing trend towards integrating mental well-being practices into consumer routines.
2. Beauty Subscription Boxes - The NEXT Advent Calendar's inclusion of 25 beauty products underscores an emerging interest in subscription services that offer regular, curated beauty experiences.
3. Emotional Reinforcement - Offering treats as a form of positive reinforcement reflects a trend that leverages psychological principles to enhance consumer engagement and satisfaction.
Industry Implications
1. Beauty and Personal Care - The NEXT Advent Calendar's assortment of beauty products indicates significant opportunities for growth within the beauty and personal care industry.
2. Retail and E-commerce - The launch of self-care themed advent calendars points to innovative merchandising strategies within the retail and e-commerce sectors.
3. Mental Health and Wellness - Integrating self-care elements into product offerings presents new possibilities for the mental health and wellness industry to expand its consumer base.
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