Trendopoly — February 4, 2007 — Lifestyle
References: energyfiend & newwinnipeg
Coffee, cola, energy drinks and even a cup of tea with grandma contains high levels of caffeine. Heck! That's why most of us drink them. Find out exactly how much is too much, according to your own body weight, with this handy calculator.
Implications - The idea of death may scare some people, but it is something inevitable that may stir a sense of curiosity. The featured death calculator can be seen as not only morbid, but also somewhat helpful. Businesses that want to save the lives of consumers can use scare tactics about things such as caffeine and nicotine that bring awareness to people. This may potentially shift purchasing habits.
Implications - The idea of death may scare some people, but it is something inevitable that may stir a sense of curiosity. The featured death calculator can be seen as not only morbid, but also somewhat helpful. Businesses that want to save the lives of consumers can use scare tactics about things such as caffeine and nicotine that bring awareness to people. This may potentially shift purchasing habits.
Trend Themes
1. Caffeine Awareness - Businesses can capitalize on the awareness of the caffeine content in popular products to shift purchasing habits.
2. Health Monitoring - The death calculator highlights the need for personalized health monitoring tools, creating opportunities for businesses in the health tech industry.
3. Curiosity-driven Consumption - The morbid curiosity behind the death calculator can be leveraged to create unique and engaging marketing campaigns for businesses.
Industry Implications
1. Food and Beverage - The food and beverage industry can embrace the caffeine awareness trend by offering low or no caffeine alternatives to cater to health-conscious consumers.
2. Health Tech - The personalized health monitoring trend opens up opportunities for businesses in the health tech industry to develop innovative tools for tracking and managing caffeine consumption.
3. Marketing and Advertising - With the curiosity-driven consumption trend, businesses in the marketing and advertising industry can create thought-provoking campaigns that capture consumers' attention and drive engagement.
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