Dear Kate Releases a Line of Liquid Proof Underwear
Ariel Weber — December 13, 2012 — Naughty
References: dearkates & geekologie
The pee-proof panties by Dear Katie are the new line of sexy lingerie intended to keep ladies as fresh as a daisy all day long. The underwear comes equipped with performance fabrics, which ensures that you will be protected against all different kinds of fluids that may compromise your undergarments. The designer behind the underwear is chemical engineering grad Julie Sygiel, who created the garment to have three layers to ensure optimal comfort and absorbent potential.
As the video attests to, a potentially uncomfortable topic is approached in a cute and appropriate manner. Many of the designs have nice patterns and cuts so that you don't have to compromise your style for practicality. So ladies, if you ever find yourself with a similar problem, look no further then Dear Kate and her line of underwear.
As the video attests to, a potentially uncomfortable topic is approached in a cute and appropriate manner. Many of the designs have nice patterns and cuts so that you don't have to compromise your style for practicality. So ladies, if you ever find yourself with a similar problem, look no further then Dear Kate and her line of underwear.
Trend Themes
1. Liquid-absorbent Lingerie - Disruptive innovation opportunity: Develop liquid-absorbent fabrics for other clothing items like activewear and swimwear.
2. Performance Fabrics - Disruptive innovation opportunity: Create performance fabrics for everyday clothing to provide additional benefits like moisture-wicking and odor-resistance.
3. Fashionable Undergarments - Disruptive innovation opportunity: Design fashionable undergarments for people with specific needs, such as maternity lingerie or post-surgery recovery underwear.
Industry Implications
1. Lingerie - Disruptive innovation opportunity: Incorporate technology into lingerie designs to enhance comfort, protect against different fluids, and cater to specific body types.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop advanced textile manufacturing techniques to create fabrics with enhanced performance properties, such as liquid-proof or thermo-regulating textiles.
3. Fashion Retail - Disruptive innovation opportunity: Introduce specialized fashion retail stores that cater to niche markets, offering unique clothing solutions for specific needs, such as liquid-proof or odor-resistant garments.
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