Deadwear Clothing is an Artistic Walk on the Dark Side
Jacqueline Parrish — October 22, 2009 — Fashion
Being an insatiable adorer of skulls -- real, fake, or cartoon -- hardcore Deadwear clothing is my cup of tea.
The Deadwear clothing mascot is a morbid-looking skull and, in an interesting creative twist, teeth of the cranium are digitally removed and replaced with pictures of two fists with the word 'Deadwear' tattooed across them.
Deadwear clothing has been worn by such Canadian stars as comic Tom Green, with the designers taking artistic liberties, creating not only skull clothing, but shirts appliqued with Metis rebellion freedom-fighter Louis Riel, as well as turning the well known Ralph Lauren Polo figure into a grim reaper atop a horse.
The Deadwear clothing mascot is a morbid-looking skull and, in an interesting creative twist, teeth of the cranium are digitally removed and replaced with pictures of two fists with the word 'Deadwear' tattooed across them.
Deadwear clothing has been worn by such Canadian stars as comic Tom Green, with the designers taking artistic liberties, creating not only skull clothing, but shirts appliqued with Metis rebellion freedom-fighter Louis Riel, as well as turning the well known Ralph Lauren Polo figure into a grim reaper atop a horse.
Trend Themes
1. Skull Fashion - The trend towards skull-themed clothing and accessories offers opportunities for the fashion industry to be creative with designs and tap into alternative subcultures.
2. Digital Image Manipulation - The use of digital image editing tools to manipulate and transform traditional designs like the Ralph Lauren Polo figure can offer innovative marketing opportunities for brands.
3. Celebrity-endorsed Fashion - The endorsement of Deadwear clothing by Canadian celebrities like Tom Green shows the potential for fashion brands to leverage celebrity influence to expand their customer base.
Industry Implications
1. Fashion - The fashion industry has an opportunity to tap into the subcultures interested in skull fashion and create innovative designs that cater to alternative tastes.
2. Marketing - The use of digital image manipulation offers the marketing industry the opportunity to create unique and innovative campaigns for brands.
3. Entertainment - Given its celebrity endorsement and alternative aesthetic, the entertainment industry could promote Deadwear clothing and similar products to appeal to fans of niche subcultures.
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