Fredrik Melby's Dead is Dead Spread is Dark and Otherworldly
Meghan Young — August 17, 2011 — Pop Culture
References: anti-ink & behance.net
It has been a while since a good Gothic photo spread has been shot, but the Dead is Dead editorial was surely worth the wait. With fall and winter nearing your doorstep, this is just the beginning when it comes to a new slew of dark and cold editorial themes in place of happy-go-lucky beach scenes.
Shot by Marius Tharaldsen for Sva magazine, the Dead is Dead photo spread is on the creepy side of Gothic rather than the glamorous side seen in the Victorian era. In fact, the images in the Dead is Dead editorial are so dark that it would have been a great piece for the Halloween season.
Thanks to the art direction and design by Norway-based Fredrik Melby, the Dead is Dead editorial is taken to an otherworldly level.
Shot by Marius Tharaldsen for Sva magazine, the Dead is Dead photo spread is on the creepy side of Gothic rather than the glamorous side seen in the Victorian era. In fact, the images in the Dead is Dead editorial are so dark that it would have been a great piece for the Halloween season.
Thanks to the art direction and design by Norway-based Fredrik Melby, the Dead is Dead editorial is taken to an otherworldly level.
Trend Themes
1. Dark Editorial Themes - There is a growing trend of dark and cold editorial themes replacing happy-go-lucky beach scenes, presenting an opportunity for photographers, art directors, and designers to create unique and captivating visuals.
2. Creepy Gothic Photography - The resurgence of creepy Gothic photography, like the Dead is Dead editorial, offers opportunities for photographers and artists to explore the darker side of fashion and storytelling.
3. Otherworldly Art Direction - The use of otherworldly art direction in editorials, as showcased in the Dead is Dead spread, presents an opportunity for art directors to push creative boundaries and create visually stunning and immersive experiences.
Industry Implications
1. Fashion Photography - The fashion photography industry can capitalize on the growing demand for dark and creepy Gothic aesthetics, offering unique and captivating visuals for fashion brands and publications.
2. Design and Art Direction - The design and art direction industry can leverage the trend of otherworldly aesthetics to create visually stunning and immersive experiences for various creative projects, from editorials to advertisements.
3. Fashion and Lifestyle Publications - Fashion and lifestyle publications can tap into the trend of dark editorial themes and creepy Gothic photography to create captivating and unique content that appeals to a niche audience.
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