The Dead Castle Project AW11 Lookbook is on the Dark Side
Meghan Young — October 17, 2011 — Fashion
References: deadcastleproject & lifelounge.au
The Dead Castle Project AW11 collection offers toned-down Gothic looks for those who want a darker edge to their wardrobe without falling head-first into the abyss. Although not quite cherry, this catalog is quite the departure from the fashion label's usual dose of deathly themes. Instead of being surrounded by tombstones and other cemetery staples, the Dead Castle Project AW11 catalog takes place smack dab in the middle of nature.
Of course, the hipster brand is still steeped in melancholy. Even as the models in the Dead Castle Project AW11 lookbook "frolic" around, the black-and-white stills just emphasizes the monochromatic fashion. Yet that is what this label does best, along with illustrated tees and superb lettering. The accompanying video shows off stylist Sarah Webb's interpretation of the Sydney label's designs.
Of course, the hipster brand is still steeped in melancholy. Even as the models in the Dead Castle Project AW11 lookbook "frolic" around, the black-and-white stills just emphasizes the monochromatic fashion. Yet that is what this label does best, along with illustrated tees and superb lettering. The accompanying video shows off stylist Sarah Webb's interpretation of the Sydney label's designs.
Trend Themes
1. Toned-down Gothic Fashion - Disruptive innovation opportunity: Creating a more accessible and wearable version of Gothic fashion that appeals to a broader audience.
2. Nature-inspired Fashion - Disruptive innovation opportunity: Incorporating elements of nature into fashion designs to create unique and eco-friendly clothing options.
3. Monochromatic Fashion - Disruptive innovation opportunity: Experimenting with innovative materials and textures to create visually striking monochromatic fashion collections.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Leveraging technology to create sustainable and ethically-produced fashion products.
2. Graphic Design - Disruptive innovation opportunity: Integrating digital design tools to enhance the creation of illustrated tees and lettering for fashion brands.
3. Video Production - Disruptive innovation opportunity: Utilizing innovative filming techniques and editing tools to showcase fashion collections in captivating and engaging ways.
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