De Kuyper Taps Into the No-Alcohol Market with New Cocktails
Elena Rahman — November 17, 2021 — Lifestyle
References: dekuyper & thespiritsbusiness
De Kuper debuted its range of alcohol-free ready-to-drink cocktails to enter the low and no-alcohol market. Its line of zero ABV cocktails is pre-mixed in four delicious variants.
The brand aimed to create non-alcoholic beverages that everyone can recognize and enjoy without any of the alcoholic side effects. Consumers can explore the De Kuyper Zero flavor variants such as Mojito, Strawberry Daiquiri, Margarita, and Pornstar Martini. Each mocktail expression is packaged in a 200ml glass bottle. De Kuyper aims to facilitate the global move towards healthier and convenient lifestyles by launching its new beverages.
According to the company, “With our expertise, we know exactly how a perfect cocktail should taste and have developed these perfect alternatives without alcohol.”
Image Credit: De Kuyper
The brand aimed to create non-alcoholic beverages that everyone can recognize and enjoy without any of the alcoholic side effects. Consumers can explore the De Kuyper Zero flavor variants such as Mojito, Strawberry Daiquiri, Margarita, and Pornstar Martini. Each mocktail expression is packaged in a 200ml glass bottle. De Kuyper aims to facilitate the global move towards healthier and convenient lifestyles by launching its new beverages.
According to the company, “With our expertise, we know exactly how a perfect cocktail should taste and have developed these perfect alternatives without alcohol.”
Image Credit: De Kuyper
Trend Themes
1. Alcohol-free Cocktails - De Kuyper's entry into the low and no-alcohol market with ready-to-drink alcohol-free cocktails presents opportunities for innovation in non-alcoholic beverage development.
2. Convenient Zero ABV Beverages - De Kuyper's pre-mixed and packaged non-alcoholic cocktail variants demonstrate innovative convenience in the industry of non-alcoholic beverages.
3. Global Health Consciousness - De Kuyper's initiative towards supporting healthier lifestyles presents disruptive innovation opportunities for brands to tap into the rising global health consciousness trend.
Industry Implications
1. Beverage Manufacturing - De Kuyper's introduction of ready-to-drink alcohol-free cocktails disrupts the beverage manufacturing industry by inspiring the development of more appealing and convenient non-alcoholic alternatives.
2. Hospitality - De Kuyper's alcohol-free cocktail line creates disruptive opportunities for the hospitality industry to offer non-alcoholic cocktail options to customers who prefer a healthier lifestyle.
3. Retail - De Kuyper's pre-mixed and packaged non-alcoholic cocktail variants present an opportunity for disruption in the retail industry by offering a modern solution in the form of convenient and healthier options.
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