DDR Saturday Night Fever Fashion Combines Retro Dance with Modern Gaming
Rose Nazarali — August 4, 2009 — Pop Culture
References: nerdyshirts
John Travolta’s epic role in ‘Saturday Night Fever’ had the world talking and gyrating disco style. NerdyShirts.com wanted to bring us back to the 70’s with a little taste of the modern day with their new t-shirt - the DDR Saturday Night Fever.
This hilarious tee features the silhouette of a young John Travolta in his infamous white suit (as seen in ‘Saturday Night Fever) boogying down while playing Dance Dance Revolution.
Implications - Consumers are seeking out ways to differentiate themselves from others. Products that feature a personal detail are appealing to those who want to express themselves through their fashion choices.
This hilarious tee features the silhouette of a young John Travolta in his infamous white suit (as seen in ‘Saturday Night Fever) boogying down while playing Dance Dance Revolution.
Implications - Consumers are seeking out ways to differentiate themselves from others. Products that feature a personal detail are appealing to those who want to express themselves through their fashion choices.
Trend Themes
1. Personalized Fashion - Consumers seek unique ways to express themselves through their fashion choices.
2. Retro Gaming - Combining retro gaming with fashion creates a unique opportunity for disruptors.
3. Humorous Apparel - Trending apparel items include humorous designs and unexpected pop culture references.
Industry Implications
1. Fashion Retail - Fashion retailers have an opportunity to offer personalized items to appeal to consumers seeking unique pieces.
2. Gaming - Gaming companies can explore opportunities to collaborate with fashion brands for unique product offerings.
3. Humorous Gifts - The trend of humorous apparel can also extend to gift-giving, providing an opportunity for disruptors in the gift industry.
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