Nike's Day of the Dead Sneakers Incorporate Subtle Patterns
Laura McQuarrie — October 22, 2019 — Fashion
Just ahead of the Mexican Day of the Dead, Nike is releasing three special Day of the Dead sneakers with unique reflective designs. The designs introduce special edition styles of classic sneakers, including the Air Force 1, Air Max 95 and Cortez.
The sneakers boast subtle sugar skull patterns that only appear as reflective details when light is directed at the designs. As well as incorporating popular color palettes as seen in Day of the Dead celebrations, Nike also opted to present its sneakers in an equally meaningful way—as its special edition Cortez sneakers are photographed alongside marigold flowers, which are known as "the flower of the dead" and are used to guide spirits to their respective altars during Day of the Dead.
The sneakers boast subtle sugar skull patterns that only appear as reflective details when light is directed at the designs. As well as incorporating popular color palettes as seen in Day of the Dead celebrations, Nike also opted to present its sneakers in an equally meaningful way—as its special edition Cortez sneakers are photographed alongside marigold flowers, which are known as "the flower of the dead" and are used to guide spirits to their respective altars during Day of the Dead.
Trend Themes
1. Reflective Sneaker Designs - Incorporating reflective patterns into sneaker designs presents a unique opportunity for brands to offer innovative and eye-catching footwear options.
2. Special Edition Styles - Creating special edition styles of classic sneakers allows brands to tap into the nostalgia of consumers while offering a fresh and limited-edition product.
3. Cultural Celebration-inspired Designs - Designing sneakers inspired by cultural celebrations like the Day of the Dead provides an opportunity for brands to connect with consumers on a deeper and more meaningful level.
Industry Implications
1. Sports Footwear - The sports footwear industry can leverage reflective sneaker designs to appeal to athletic individuals looking for unique and stylish footwear options.
2. Fashion Retail - Fashion retailers can capitalize on the popularity of special edition sneaker styles by partnering with brands to offer exclusive and sought-after products.
3. Cultural Merchandise - The cultural merchandise industry can explore opportunities in designing and selling products inspired by cultural celebrations to cater to consumers who value cultural significance and symbolism.
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