Day & Night Branding Expresses a Business's Transition from Cafe to Bar
Amelia Roblin — March 26, 2016 — Lifestyle
References: backbonebranding & packagingoftheworld
The strategy behind Day & Night branding is wonderfully clever. The Armenian restaurant serves as a cafe during the day and bar into the night, and this duality is captured beautifully by the designers at Backbone Branding.
Every bottle, jar, coffee cup and bag has a dark and a light half, appearing as though it was dipped in either black paint, white paint, or one on each end. Delicate sketches of wildlife emerge from the light into the dark, transforming into constellation structures in an ebony evening sky. In many cases, the overpowering light or dark of a given package corresponds to the time when it would most likely be consumed at Day & Night restaurant. The designs elegantly embrace and express a binary nature, raising the branding itself to the level of art.
Every bottle, jar, coffee cup and bag has a dark and a light half, appearing as though it was dipped in either black paint, white paint, or one on each end. Delicate sketches of wildlife emerge from the light into the dark, transforming into constellation structures in an ebony evening sky. In many cases, the overpowering light or dark of a given package corresponds to the time when it would most likely be consumed at Day & Night restaurant. The designs elegantly embrace and express a binary nature, raising the branding itself to the level of art.
Trend Themes
1. Day & Night Branding - Opportunity to create unique branding for businesses with duality in their offerings.
2. Ink-dipped Packaging - Opportunity for creative packaging designs that incorporate visual elements representing the product's usage or time of day.
3. Binary Nature Branding - Opportunity to create branding that embraces and expresses the binary nature of a business's offerings, elevating branding to the level of art.
Industry Implications
1. Food and Beverage - Opportunity to create unique branding and packaging designs for restaurants and bars that transition from day to night offerings.
2. Retail - Opportunity to create innovative branding and packaging designs for stores that offer products for different time or usage scenarios.
3. Art and Design - Opportunity for artists, designers, and branding experts to create visually stunning and creative branding and packaging designs that incorporate binary nature elements.
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