First Images
Bianca — December 13, 2007 — Pop Culture
References: catwalkqueen
Not too long ago, we told you soccer stud, David Beckham's sculpted bum would be the muse for Emporio Armani's latest underwear line for men. We now have the first image from the campaign, and as most ladies would have guessed, the much-anticipated arrival of the photos was worth the wait!
Implications - As he is somewhat of a style icon when it comes to menswear, it's understandable that the LA Galaxy player is getting £20million for a three-year long campaign with Armani. Beckham has played an important role in bringing athletes into the position of fashion role models. This campaign comes as a response to Calvin Klein's recent success with Arsenal player Freddie Ljungberg sporting their products.
Implications - As he is somewhat of a style icon when it comes to menswear, it's understandable that the LA Galaxy player is getting £20million for a three-year long campaign with Armani. Beckham has played an important role in bringing athletes into the position of fashion role models. This campaign comes as a response to Calvin Klein's recent success with Arsenal player Freddie Ljungberg sporting their products.
Trend Themes
1. Athlete Brand Ambassadors - Opportunity for brands to leverage popular athletes as fashion role models.
2. Celebrity Collaboration - Potential for celebrities to collaborate with fashion brands for lucrative campaigns.
3. Menswear Influencers - Growing influence of male celebrities in shaping trends and consumer behavior in the menswear industry.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of using athlete brand ambassadors to enhance their image and drive sales.
2. Advertising - Opportunity for advertising agencies to facilitate collaborations between celebrities and fashion brands for large-scale campaigns.
3. Athletic Apparel - Sports brands can leverage the influence of male celebrities in the menswear industry to promote their products and capture new customers.
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