Dave Matthew's Wine is Perfect for Every Occasion
Sarah Dos Santos — April 10, 2014 — Lifestyle
References: youtube & dreamingtreewines
Dave Matthew's wine hit the market a few years ago and Trend Hunter got to speak with Sean McKenzie to learn about one of their successful red wines and a new Chardonnay that will appeal to anyone. McKenzie is a Co-Conspirator and the Winemaker at The Dreaming Tree and he lead us through a special desk side tasting of the brand's new Chardonnay.
Steve Reeder, Sean McKenzie and Dave Matthew's wine company, The Dreaming Tree, is launching their new Chardonnay this May and it's hitting stores at the perfect time since International Chardonnay Day (May 22) is just around the corner. Wine seems to come with a superficial, snobby air, and this is the exact opposite of the kind of brand The Dreaming Tree aspires to be.
These wines are meant to be enjoyed by anyone and the new Chardonnay pairs well with ethnic and spicy foods. This delicious new drink is perfect for every occasion whether you're on a camping trip at the cabin with your friends or enjoying a night in with your special someone.
Steve Reeder, Sean McKenzie and Dave Matthew's wine company, The Dreaming Tree, is launching their new Chardonnay this May and it's hitting stores at the perfect time since International Chardonnay Day (May 22) is just around the corner. Wine seems to come with a superficial, snobby air, and this is the exact opposite of the kind of brand The Dreaming Tree aspires to be.
These wines are meant to be enjoyed by anyone and the new Chardonnay pairs well with ethnic and spicy foods. This delicious new drink is perfect for every occasion whether you're on a camping trip at the cabin with your friends or enjoying a night in with your special someone.
Trend Themes
1. Accessible Everyday Wines - The Dreaming Tree's new Chardonnay highlights the trend of making wines that are approachable and enjoyable for anyone.
2. Ethnic and Spicy Food Pairings - The rise of ethnic and spicy cuisines creates an opportunity for wine brands like The Dreaming Tree to create wines that pair well with these types of dishes.
3. Inclusive Wine Branding - The Dreaming Tree's focus on creating a brand that is welcoming and unpretentious taps into the trend of inclusive branding in the wine industry.
Industry Implications
1. Wine - The wine industry can tap into the trend of making wines that are accessible and enjoyable for a wider audience.
2. Food and Beverage - The rise of ethnic and spicy cuisines presents an opportunity for food and beverage industries to create products that pair well with these types of dishes.
3. Branding and Marketing - The trend of inclusive branding in the wine industry creates opportunities for branding and marketing professionals to help wine brands like The Dreaming Tree reach a wider audience.
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