The 'Dasani Animals' Advertisements are Offbeat and Eye-Catching
Josh Triantafilou — May 2, 2012 — Marketing
References: newcruelty & photographyserved
The Brooklyn-based creative production company The New Cruelty was recently commissioned by Dasani to put together a promotion for the water bottle giant.
The original aim was simply to provide supplemental promotional photography to accompany the Dasani Water 'Animals' TV spot, as directed by the celebrated director Wes Anderson. However, the photographs turned out so well that it was decided that they should be used on the Dasani website, in its PR and digital marketing.
Looking through the shoots, it's not hard to see why. The first reaction that comes to mind when looking at the human-animal hybrids is one of shock. This is not a bad reaction, as it is a sign of piqued curiosity -- a welcome reception for most public relations and advertising campaigns.
The original aim was simply to provide supplemental promotional photography to accompany the Dasani Water 'Animals' TV spot, as directed by the celebrated director Wes Anderson. However, the photographs turned out so well that it was decided that they should be used on the Dasani website, in its PR and digital marketing.
Looking through the shoots, it's not hard to see why. The first reaction that comes to mind when looking at the human-animal hybrids is one of shock. This is not a bad reaction, as it is a sign of piqued curiosity -- a welcome reception for most public relations and advertising campaigns.
Trend Themes
1. Human-animal Hybrids - Creating advertisements featuring human-animal hybrids can capture attention and generate curiosity.
2. Offbeat Advertisement - Using unconventional and eye-catching advertisements can make a brand stand out in the market.
3. Digital Marketing Photography - Using high-quality promotional photography in digital marketing can enhance brand image.
Industry Implications
1. Advertising - The advertising industry can explore using shocking and unconventional concepts to capture consumer attention.
2. Beverage - Water bottle companies can experiment with unique promotional campaigns to differentiate themselves in the beverage industry.
3. Creative Production - Creative production companies can offer unique photography services for digital marketing campaigns.
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