The See's Candies Dark Peanut Butter Egg is Arriving for Easter
Michael Hemsworth — March 9, 2021 — Marketing
References: sees & brandeating
The See's Candies Dark Peanut Butter Egg is a new limited-edition treat from the brand arriving just in time for Easter for consumers to add to their springtime celebrations. The chocolate egg is achieved with a dark chocolate egg-shaped shell that is filled with a sweet and salty peanut butter with a creamy texture. Priced at $7 for a three-ounce egg, the treat is only available at the brands various shops or online while supplies last.
The See's Candies Dark Peanut Butter Egg is positioned as the brands March Centennial Sweet-of-the-Month and is being launched alongside the new limited-edition Centennial Easter Tin. The tin features the artwork of Dorothy Gray Forbes who designed various candy boxes, newspaper advertisements and posters for the brand for 50 years, and is filled with eight-ounces of assorted chocolates.
Image Credit: See's Candies
The See's Candies Dark Peanut Butter Egg is positioned as the brands March Centennial Sweet-of-the-Month and is being launched alongside the new limited-edition Centennial Easter Tin. The tin features the artwork of Dorothy Gray Forbes who designed various candy boxes, newspaper advertisements and posters for the brand for 50 years, and is filled with eight-ounces of assorted chocolates.
Image Credit: See's Candies
Trend Themes
1. Limited-edition Easter Chocolate Treats - Opportunity for brands to launch special and unique Easter treats to attract consumers.
2. Peanut Butter and Dark Chocolate Combination - Opportunity for brands to experiment with the combination of peanut butter and dark chocolate to create unique and innovative chocolate treats.
3. Art-inspired Product Packaging - Opportunity for brands to collaborate with artists to create visually appealing product packaging that stands out on shelves and attracts consumer attention.
Industry Implications
1. Chocolate and Confectionery Industry - Opportunity for companies in the chocolate and confectionery industry to launch seasonal and limited-edition offerings to drive sales and increase brand awareness.
2. Art and Design Industry - Opportunity for artists and designers to collaborate with food companies to create visually stunning packaging designs for their products.
3. Branded Gifting Industry - Opportunity for companies in the branded gifting industry to collaborate with chocolate and confectionery brands to create customized gift sets with unique offerings for special occasions like Easter.
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