The Dare ‘Time to Change' Commercial Sheds Light on Mental Health
Jamie Danielle Munro — July 1, 2011 — Lifestyle
References: thisisdare & creativecriminals
Mental health is a serious issue and the Dare ‘Time to Change’ commercial brings attention to these concerns with an engaging use of lighthearted humor.
The ad takes place in an office space, and when the standard, “How are you feeling?” question is posed by one of the employees, humor ensues. The co-worker then proceeds to talk to his shoe, climb into a locker, turn to a pile of dust and sing an emotional song to convey his emotional turmoil. The point of the commercial? It’s time to not be afraid to talk about mental health issues. The message is conveyed with conviction and a touch of humor in this classic ad.
Implications - Using humor to gain attention from consumers is a great way to form a long-lasting relationship with consumers. Companies should consider how to use a comedic touch when marketing certain commodities.
The ad takes place in an office space, and when the standard, “How are you feeling?” question is posed by one of the employees, humor ensues. The co-worker then proceeds to talk to his shoe, climb into a locker, turn to a pile of dust and sing an emotional song to convey his emotional turmoil. The point of the commercial? It’s time to not be afraid to talk about mental health issues. The message is conveyed with conviction and a touch of humor in this classic ad.
Implications - Using humor to gain attention from consumers is a great way to form a long-lasting relationship with consumers. Companies should consider how to use a comedic touch when marketing certain commodities.
Trend Themes
1. Humor-based Marketing - Using humor to gain attention from consumers is a great way to form a long-lasting relationship with consumers.
2. Mental Health Awareness - Companies should consider how to use a comedic touch when marketing certain commodities to shed light on mental health issues.
3. Engaging Storytelling - Brands can use engaging storytelling techniques, like lighthearted humor, to convey important messages and connect with their audience.
Industry Implications
1. Advertising & Marketing - Humor-based marketing can reshape the advertising and marketing industry by creating memorable and relatable campaigns.
2. Mental Health Services - The use of humor in marketing can disrupt the mental health services industry by destigmatizing conversations around mental health.
3. Entertainment & Media - Engaging storytelling techniques, such as lighthearted humor, can revolutionize the entertainment and media industry by capturing and retaining audience attention.
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