Dano Flavoured Milk Now Comes in Chocolate and Strawberry Flavors
Katherine Pendrill — December 14, 2017 — Life-Stages
References: dano.ng & beverageindustrynews.ng
Milk is a staple in many Nigerian households and now consumers have a new option to choose from with the debut of Dano Flavoured Milk. With two tasty flavors to choose from, the new flavored milk powders make nutrient-rich dairy products more appealing to families with kids.
Available as of this month, consumers can now enjoy Dano Flavoured Milk in both Strawberry and Chocolate varieties. Each flavor comes as a milk-based powder that is rich in protein, carbohydrates, Vitamin D, and other vital nutrients. The products are largely meant for children and families who are looking for ways to enjoy the nutrient-rich benefits of milk products, but in more exciting and flavorful formats.
Mads Burmester, Managing Director, TG Arla Nigeria, also notes that, "because milk remains a very important nutrient-packed food, Dano wants to establish a rich milk drinking culture in Nigeria beyond breakfast occasion."
Available as of this month, consumers can now enjoy Dano Flavoured Milk in both Strawberry and Chocolate varieties. Each flavor comes as a milk-based powder that is rich in protein, carbohydrates, Vitamin D, and other vital nutrients. The products are largely meant for children and families who are looking for ways to enjoy the nutrient-rich benefits of milk products, but in more exciting and flavorful formats.
Mads Burmester, Managing Director, TG Arla Nigeria, also notes that, "because milk remains a very important nutrient-packed food, Dano wants to establish a rich milk drinking culture in Nigeria beyond breakfast occasion."
Trend Themes
1. Flavored Milk Powders - The introduction of Dano Flavoured Milk demonstrates a trend towards making nutrient-rich dairy products more appealing through the use of flavors.
2. Nutrient-rich Dairy Products - There is a growing trend of offering dairy products that are rich in protein, carbohydrates, Vitamin D, and other vital nutrients to appeal to health-conscious consumers.
3. Milk Drinking Culture - Dano aims to establish a culture of milk consumption beyond breakfast, which presents an opportunity to disrupt traditional drinking habits and expand milk consumption occasions.
Industry Implications
1. Dairy Industry - The introduction of flavored milk powders presents an opportunity for the dairy industry to attract new consumers, particularly families with children who are seeking more appealing milk options.
2. Food and Beverage Industry - The trend towards nutrient-rich dairy products opens up innovation opportunities for companies in the food and beverage industry to develop and market healthier and more enticing dairy products.
3. Children and Family Consumer Goods - The availability of flavored milk powders provides an opportunity for the children and family consumer goods industry to offer appealing and nutritious milk products that cater to the preferences of young consumers.
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