The Daniel Brokstad Hipster Series Goes Old-School Vintage
Chalaine Mantha — February 6, 2011 — Fashion
References: danielbrokstad & danielbrokstad
The Daniel Brokstad Hipster Series features three girls and three cameras. Each girl is photographed with a different vintage camera. Daniel writes, "This shoot is also meant to capture the hipster look and feel."
Each girl in the Daniel Brokstad Hipster series is shown doing one cheeky jumping pose, making the shoot fun and fresh. The dulled color of the photographs ads to their unique and vintage aspect.
Implications - Using a small amount of sexual appeal is a great way to garner attention from consumers. Many individuals are bombarded daily with advertisements, so using sexuality to promote a product is a great way for companies to make their products stand out in a competitive marketplace.
Each girl in the Daniel Brokstad Hipster series is shown doing one cheeky jumping pose, making the shoot fun and fresh. The dulled color of the photographs ads to their unique and vintage aspect.
Implications - Using a small amount of sexual appeal is a great way to garner attention from consumers. Many individuals are bombarded daily with advertisements, so using sexuality to promote a product is a great way for companies to make their products stand out in a competitive marketplace.
Trend Themes
1. Vintage Camera Trend - The popularity of vintage cameras represents a disruptive innovation opportunity for companies to tap into the nostalgia market and offer new and innovative products.
2. Hipster Aesthetic Trend - Emulating the hipster aesthetic in advertising campaigns represents a disruptive innovation opportunity for companies to appeal to younger demographics and tap into the cultural zeitgeist.
3. Cheeky Photography Trend - Using cheeky poses in photography represents a disruptive innovation opportunity for companies to break away from traditional advertising methods and capture the attention of consumers in a unique and playful way.
Industry Implications
1. Fashion Industry - The hipster aesthetic trend has implications for the fashion industry, providing an opportunity to create hip, vintage-inspired clothing that appeals to younger demographics.
2. Photography Industry - The vintage camera trend and cheeky photography trend have implications for the photography industry, inspiring companies to create innovative and distinctive products that stand out from the crowd.
3. Marketing and Advertising Industry - The cheeky photography trend has implications for the marketing and advertising industry, providing an opportunity to take risks and break away from traditional advertising methods to capture the attention of consumers in a fresh and playful way.
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