Daiya Blocks Now Feature a New Recipe with Oats and Chickpeas
Michael Hemsworth — December 8, 2021 — Marketing
References: daiyafoods & drugstorenews
The Daiya Blocks plant-based cheeses have been revamped by the brand to help offer consumers a product with enhanced flavor and consistency to make it more suited for use in place of conventional cheeses. The recipe now features oats and chickpeas, which help to create a semi-firm bite along with a smooth finish for a more balanced taste and texture experience. The product is being relaunched with new packaging to help further refine its position on store shelves.
Vice President of Marketing Dan Hua commented on the newly revamped Daiya Blocks plant-based cheeses saying, "As more and more people continue exploring plant-based foods, we’re more committed than ever to developing crave-worthy, plant-based versions of their favorite foods that deliver on the delicious taste, texture and flavor they expect. Our new Daiya Blocks are available just in time for the holidays, giving new and current fans dairy-free options that deliver exceptional taste and texture and which can be easily incorporated into favorite recipes to satisfy comfort food cravings.”
Vice President of Marketing Dan Hua commented on the newly revamped Daiya Blocks plant-based cheeses saying, "As more and more people continue exploring plant-based foods, we’re more committed than ever to developing crave-worthy, plant-based versions of their favorite foods that deliver on the delicious taste, texture and flavor they expect. Our new Daiya Blocks are available just in time for the holidays, giving new and current fans dairy-free options that deliver exceptional taste and texture and which can be easily incorporated into favorite recipes to satisfy comfort food cravings.”
Trend Themes
1. Revamped Plant-based Cheeses - Daiya's reformulated plant-based cheeses represent an opportunity for other brands to update their recipes with newer ingredient sources.
2. Semi-firm and Smooth Plant-based Textures - The use of oats and chickpeas in Daiya's plant-based cheeses could inspire other brands to experiment with these ingredients in their own products.
3. Plant-based Dairy Alternatives for Comfort Foods - As plant-based diets rise in popularity, there is an opportunity for companies to create and market more dairy-free options for classic comfort foods like cheese.
Industry Implications
1. Plant-based Food - Companies in the plant-based food industry can benefit from exploring new ingredient combinations to improve the taste and texture of their products.
2. Dairy Alternatives - The dairy alternatives industry has a chance to expand their offerings by utilizing new ingredients like oats and chickpeas to create unique texture and flavor experiences.
3. Food Packaging - With the relaunch of Daiya's plant-based cheese product, there is a chance for companies in the food packaging industry to create new and innovative packaging that will help differentiate products on store shelves.
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