Starbucks Now Offers Almond Milk as a Dairy-Free Option
Katherine Pendrill — August 15, 2016 — Lifestyle
References: news.starbucks & brandeating
Starbucks recently announced that it will now offer almond milk as a dairy-free option. While the chain has served soy milk for quite some time, the addition of almond milk to the Starbucks menu demonstrates the growing demand for more dairy-free choices.
The new dairy-free option will be available at more than 4,600 Starbucks locations nation-wide. Almond milk will first be offered in the Pacific Northwest and will eventually be in all Starbucks locations by September. Unlike other coffee shops that offer almond milk, Starbucks will serve its own recipe, which was specially created by the chain to deliver the perfect amount of foam when steamed.
With a growing number of consumers reducing their consumption of dairy, the new nut milk option is likely to be in high demand.
The new dairy-free option will be available at more than 4,600 Starbucks locations nation-wide. Almond milk will first be offered in the Pacific Northwest and will eventually be in all Starbucks locations by September. Unlike other coffee shops that offer almond milk, Starbucks will serve its own recipe, which was specially created by the chain to deliver the perfect amount of foam when steamed.
With a growing number of consumers reducing their consumption of dairy, the new nut milk option is likely to be in high demand.
Trend Themes
1. Growing Demand for Dairy-free Choices - The addition of almond milk to Starbucks' menu demonstrates the increasing demand for more dairy-free alternatives, presenting opportunities for other businesses to offer innovative plant-based milk options.
2. Increased Availability of Almond Milk in Coffee Shops - As Starbucks introduces almond milk as a dairy-free option, other coffee shops and cafes are likely to follow suit, leading to a rise in the availability of almond milk in the industry.
3. Customized Almond Milk Recipes - Starbucks' specially created almond milk recipe, aimed at delivering the perfect amount of foam when steamed, highlights the potential for other businesses to develop unique plant-based milk recipes to enhance customer experience and differentiate themselves from competitors.
Industry Implications
1. Coffee Shop and Cafe Industry - The addition of almond milk as a dairy-free option by Starbucks suggests that coffee shops and cafes should consider incorporating more plant-based milk choices into their menus to cater to the rising demand and consumer preferences.
2. Plant-based Milk Industry - The increased demand for almond milk in coffee shops, led by Starbucks, presents an opportunity for the plant-based milk industry to capitalize on this trend and expand its market share with innovative products and distribution strategies.
3. Food and Beverage Industry - The growing popularity of dairy-free alternatives like almond milk in coffee shops reflects the larger shift in consumer preferences towards healthier and more sustainable food and beverages, prompting the industry to explore and develop more innovative dairy alternatives.
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